With passion for sports and a commitment to innovation, design and performance, we offer tools for sport achievements that inspire and enable athletic progress for world champions and everyday heroes.
What We Do
With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear. Tools with a Nordic attitude and a global reach.
How We Do It
We are runners, we are bikers, we are skiers, we are athletes. We are accessible, curious and eager to learn. As a result, we develop our products together with athletes across the world, always pushing for continuous progress.
Point of Difference
We make it possible for all people to enjoy sports achievements, improve their performance and break free from the daily routine, offering inspiration and products with the highest functionality. As well as access, both in mind and body, to the Nordic movement.